How Google Analytics works?

The SEO reports in Analytics give Google Web Search execution information about the site that you have set up utilizing Webmaster Tools. You can utilize this information to recognize open doors and prioritize endeavors to expand the measure of activity to your site. This article portrays the reports and how to utilize them.

SEO Metrics:-

The SEO reports in Analytics utilize four measurements particular to Google Web Search information.

• Impressions :- The amount of times any URL from your site showed up in indexed lists  saw by  a client, excluding paid Adwords seek impressions.

• Clicks :- The amount of clicks on your site Urls from a Google Search results page, excluding clicks on paid Adwords indexed lists.

• Average Position :- The normal positioning of your site Urls for the question or inquiries. Case in point, if your site's URL showed up at position 3 for one inquiry and position 7 for an alternate question, the normal position would be 5 ((3+7)/2).

• Ctr :- Active visitor clicking percentage, computed as Clicks/ Impressions * 100.